The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Rock Snooze
Agency: Africa / Sao Paulo
Client: 89FM A Radio Rock Category: User Experience Design - Mobile / Utility
Mashable app for Android
Agency: Code and Theory / New York
Client: Mashable Category: User Experience Design - Mobile / Utility
Tiffany Engagement Ring Experience
Agency: R/GA / New York
Client: Tiffany & Co. Category: User Experience Design - Mobile / Utility
RUN NAVI
Agency: Beacon/Leo Burnett / Tokyo
Client: Puma Japan Category: User Experience Design - Mobile / User Experience
Burberry Kisses: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client: Google, Burberry Category: User Experience Design - Mobile / User Experience
VIBETUNES
Agency: Y&R Colombia / Bogota
Client: Fundacion Salvi Category: User Experience Design - Mobile / User Experience
Punchface
Agency: Y&R / Sao Paulo
Client: Grupo Petropolis - TNT Category: User Experience Design - Mobile / User Experience
PENGUIN NAVI
Agency: Hakuhodo Inc. / Tokyo
Client: Sunshine City Corporation Category: User Experience Design - Mobile / Design Craft
The Walking Dead Chop Shop
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: User Experience Design - Mobile / Design Craft
Award:
2014 Interactive Merit Award
Agency:
Africa / Sao Paulo
Client:
89FM A Radio Rock
Title:
Rock Snooze
Category:
User Experience Design - Mobile / Utility
Annual ID:
140046N
Award:
2014 Interactive Merit Award
Agency:
Code and Theory / New York
Client:
Mashable
Title:
Mashable app for Android
Category:
User Experience Design - Mobile / Utility
Annual ID:
140225N
Award:
2014 Interactive Merit Award
Agency:
R/GA / New York
Client:
Tiffany & Co.
Title:
Tiffany Engagement Ring Experience
Category:
User Experience Design - Mobile / Utility
Annual ID:
141071N
Award:
2014 Interactive Merit Award
Agency:
Beacon/Leo Burnett / Tokyo
Client:
Puma Japan
Title:
RUN NAVI
Category:
User Experience Design - Mobile / User Experience
Annual ID:
140158N
Award:
2014 Interactive Merit Award
Agency:
Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client:
Google, Burberry
Title:
Burberry Kisses: A Google Art, Copy & Code Project
Category:
User Experience Design - Mobile / User Experience
Annual ID:
140498N
Award:
2014 Interactive Merit Award
Agency:
Y&R Colombia / Bogota
Client:
Fundacion Salvi
Title:
VIBETUNES
Category:
User Experience Design - Mobile / User Experience
Annual ID:
141286N
Award:
2014 Interactive Merit Award
Agency:
Y&R / Sao Paulo
Client:
Grupo Petropolis - TNT
Title:
Punchface
Category:
User Experience Design - Mobile / User Experience
Annual ID:
141305N
Award:
2014 Interactive Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Sunshine City Corporation
Title:
PENGUIN NAVI
Category:
User Experience Design - Mobile / Design Craft
Annual ID:
140519N